PointCard, one of the latest additions to the world of debit cards in the fintech space. A debit card that has all the benefits and points of a major credit card. We helped them craft mini docu-style stories from some of their biggest fans in both LA and New York, featured above is the hero film from New York.
We were able to bring in 100,000 new users in over a year through brand marketing, lifecycle marketing, and performance marketing. We led a team of art directors, copywriters, and designers. Touched everything from web, social, digital, and partnerships. This spot was our crown jewel. It defined our brand by letting our cardholders do the talking. And, it had a 30% VTR as a skippable ad.
Creatives: Sean Decker & Max Matesen
