Carl's Jr./Hardee's had a lot of baggage from their over sexualized ads of the past. So we decided to ditch their old stuff out in the desert and blow it up over a live stream on Twitch and got some fun PR for the reshaping of the brand.
Agency: 72andSunny LA
Group Creative Director: Josh Fell
Creative Directors: Helena Skonieczny and Mark Maziarz
Art Directors: Daran Brossard & Max Matesen
Copywriters: Drew Burton & Corey O'Brian