Sprite

Got to make lots of fun work with Sprite’s organic social team, including: organic fan reposts, hyping up the return of winter spiced cranberry flavor, building the depth of ‘living tracklist’ campaign, and helping cross the 1M follower count on Sprite’s TikTok account.

Agency: VML
Creatives: Dani Rosario, Drew Botcherby, and Max Matesen

Projects in order:

IG Organic Posts: Fans post and tag Sprite all day long, so we select our favorites, reach out to them for permission, and give their photos our own treatment before sharing their Sprite fandom on our account.
IG Carousel: Created for Living Sprite Tracklist to emphasize the new artist can releases and pair them with a design style that matches the era that the lyrics represent.
IG Carousel: For Living Sprite Tracklist, we created a post to highlight the artists, their selected eras of hiphop, and the cans they created for our event.
IG Posts/Stories: For the return of Sprite Winter Spiced Cranberry we decided to make a series of animations of familiar “loading screens” using the can.