AMAZON BUY US:
Amazon is king of boxes, Carl’s Jr. has new meal boxes. Sounds like the perfect setting for a corporate merger!
When Amazon bought Whole Foods, it sparked an idea. Carl's Jr. has new $5 All Star Meals, boxes full of flavor and incredible value. So we decided we were going to pitch Amazon an amazing opportunity: Buy Carl's Jr. Because if you like hummus and kale, wait till you try a charbroiled cheeseburger.
So we took to Twitter and over 24 hours we pitched ourselves to Amazon with 24 brilliant ideas to prove our point. The internet loved it, the deal didn’t go through, but our $5 value boxes got some major publicity.
Agency: 72andSunny LA
Creative Directors: Josh Fell and Jed Cohen
Creatives: Alex Schaeffer, Abbas Deihdeban, Max Matesen, and Hannah Tuttera