Esprigh
One day on TikTok we came across a video from a woman named Emily (@emilyrosedesign) who was comically redesigning company logos to match how her mom, speaking with a Mexican accent, pronounces the brand name. We responded to her video of redesigning the Sprite logo to “Esprigh” in the comments, which led to a profile pic change on the Sprite TikTok channel, a few TikTok video responses, a meeting with Emily, and now we’re working on creating a small run of “Esprigh” cans.
Her video become a really fun opportunity to engage with our audience and boost positive sentiment towards the brand. Her video sits at 38.2M views with over 13K comments, and our response comment garnered almost 260K likes and just under 400 replies.
